5 Benefits of a Digital Transformation
Two decades into the new millennium, the digital revolution continues to gain momentum, half the worlds population has access to the internet, and more than 70% of people will be connected by mobile devices before 2022! For businesses, emerging technologies provide a wealth of new opportunities, however, it can be difficult to know how and where to start adopting new technologies within your business.
How can you succeed to todays rapidly changing digital world? We have put together five top tips on how you can embrace a digital transformation.
1. Foster a digital culture
Merely putting new technology in place is simply not enough. If a business is to succeed in the future, the organization must adopt and apply a company culture that welcomes the changes.
Immersing the workforce in a digital learning environment will help them feel equip for any sudden changes, implementing upskilling courses it a great way to help employees feel prepared and potentially even become digital-savvy!
2. Enhance your online marketing
The digital age has transformed the way businesses market their products and services. A large marketing budget for advertising is no longer enough as marketing channels have become more extensive and complex. From bidding for online advertisements to monitoring audience behaviour, marketing has become a leading factor to drive your business forward. Whilst many established companies are having to play catch up, it has spelled out an array of opportunities for those who embrace the changes.
3. Improved customer service
For many businesses its customer service ‘never sleeps’, companies are now trading worldwide therefore opt for a 24 hour online chat service. 89% of companies believe customer service is its highest competition, many have had to adopt a drastic shift in resources to satisfy its online customers. The ‘always on’ strategy doesn’t necessarily mean you have to be available 24/7, there are now alternative automated ‘chat bots’ that businesses can use which are trained to respond to customer queries.
4. Revolutionize Operations
Many business owners probably wouldn’t say the cell phone revolutionized their business, however, the modern cell phone has not only allowed employees to take calls on the go but reschedule meetings, arrange impromptu visits and avoid congested traffic. Companies that saw mobile communications for these abilities had an immediate jump on companies that still organized around older telephone paradigms. When considering a new technology, make an explicit list of underlying problems in your business model, then see if the technology could have a positive impact.
5. Automation and Productivity
Automation can improve your company’s efficiency and decrease human error, operations such as bookkeeping and sales tracking can all be done by integrated systems. Business owners can focus on their overall business strategy whilst employees are free to work on other things as the technology runs their reports, creates queries, and tracks projects. Focusing on how technology can be used to improve the overall efficiency and ease of business processes for employees is a key to success.
The benefits of digital technology are vast and different for each individual business, it offers an abundance of opportunities, allowing small enterprises to gain a competitive edge and larger organizations to access a wider target market. While a digital transformation may be a challenge for many companies in the short-term, the long-term brings significant advantages.
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If you need help to transform your business talk to us. Our team are on call to help you make it better.