Take your business to the next level with TyTek Industries
Every time you visit your local convenience store to pick up a newspaper, grab a Latté at the coffee shop or buy your annual Christmas jumper from the high street boutique, you’re making an impact on your community. In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.
Calling out to all the shopaholics, if you didn’t grab your bargain last Friday, we bring to you, Small Business Saturday! Next weekend marks the 10th anniversary for this worthwhile national event allowing you to bag a bargain whilst supporting your local enterprises.
This week we are giving small businesses a helping hand, here are five tips on how to take your business to the next level in 2020!
1. Are you networking enough?
Networking allows you to establish mutually beneficial relationships with likeminded businesses and potential clients. This is your opportunity to sell your business to people with an interest in your sector, this can result in partnerships, joint ventures or new areas of expansion for your business.
You will have the opportunity to exchange information on challenges, experiences and goals to help future proof your business.
2. Build a sales funnel
Every business should have a clear understanding of their sales funnel - I know many small business owners may be thinking ‘what is a sales funnel’, not to worry, here is your answer - The path website visitors take on the way to buying your product or service. This could be from your homepage to a product description and then to the checkout page. If you monitor and develop the path your customers take on your website, you will gain a better understanding of your target market and their behaviours.
3. Utilize your online platforms
Many businesses have embraced the digital revolution and are actively using social media and targeting customers through E-newsletters. An online presence is becoming a necessity in todays world, It’s important to have a strategy in place that highlights your business objectives and goals to target the correct market.
Targeting your audience online is a cost-effective way to build brand awareness and drive online sales - If you’re still using traditional marketing methods you may find that online marketing is a competitive alternative.
4. Identify new opportunities
Understanding the direction your business is taking is extremely important, analyzing distribution channels, direct competitors, partner markets and potential industries can open doors to many new opportunities. A time tested ways of evaluating the current market is through customer research, listen to your current customers needs, challenges and frustration, this will give you a clearer understanding of the path your business should be taking.
5. Quality customer service
Have you got a dedicated employee who deals with customer queries? When your business begins to grow you will receive more enquiries from new and existing customer. It’s important you are putting time and effort into making sure every customer is satisfied - A simple mistake business owners make is not finding the time to answer simple questions from customers. There are many different ways to overcome this, you could launch a FAQ page on your website, a help service on your social media pages or an online chat bot.
Like anything in life or business, you have to put all your time and effort in to reep any benefits. Try not to focus on the short-term outcomes, work towards longterm goals and always analyze your objectives to understand what is working and what isn’t. If you are looking to take your business to the next level or develop a new product, we can help bring your ideas to life.
We have a proven track record of saving our customers substantial amounts through our experience, resources and expertise.
Contact one of our specialists today and together we can take your development project from an idea to a finished product!